Rules

1. WE USE NATURAL, UNBLENDED FIBRES LIKE 100% COTTON

2. WE KEEP IT TIGHT—JUST A HANDFUL OF PIECES, DONE REALLY WELL

3. EVERY GARMENT IS MADE TO ORDER—ZERO FAST FASHION, ZERO WASTE

Product Dev

1. ALPHA PHASE
WE DESIGN, SAMPLE, AND TEST EACH COLLECTION UNTIL WE'RE SATISFIED WITH ITS LOOK, FEEL, AND PERFORMANCE.

2. BETA DROP
WE DROP A LIMITED RELEASE TO OUR FIRST ADOPTERS AT EARLY BIRD PRICING.

3. GENERAL RELEASE
WE LAUNCH THE COLLECTION TO EVERYONE AT REGULAR PRICING.

Timeline

WEEK 1-4
WE RELEASE ONE COLLECTION AT A TIME, AVAILABLE FOR FOUR WEEKS.

WEEK 5-8
WE CUT AND SEW EACH ORDER INDIVIDUALLY.

WEEK 9-12
WE QUALITY CHECK, PACK, AND SHIP YOUR FINISHED GARMENTS.